King leveraged The Cirqle's software to automate the infrastructure, enabling the effortless scaling of Paid Partnership Ads.

King utilized The Cirqle's software to optimize their Candy Crush Saga campaign, aiming to reduce time, minimize costs, and accelerate the scaling of their Paid Partnership Ads on Meta. Dive into this case study to discover exactly how King harnessed The Cirqle's software to successfully engage with over 200 influencers within just a week, generating influencer User-Generated Content (UGC) to fuel their performance marketing campaigns with fresh and more engaging content.

200+

creator applications within 2 days.

48 hrs

after selecting creators, the initial content upload occurred.

12 days

before content batch was ready to run as Partnership Ads

King leveraged The Cirqle's software to automate the infrastructure, enabling the effortless scaling of Paid Partnership Ads.

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Transform influencer collaborations into consistent, trackable revenue.

The Cirqle's platform demonstrated its potential in terms of saving time, reducing costs, and facilitating the scaling of Partnership Ads.

Ozge Sonmezoz

Senior Performance Marketing Manager at King

Objective

Background

King, the creator of Candy Crush, has been adding a sprinkle of fun to everyday life for over 10 years now. Candy Crush is more than just a game; it's a sweet escape from the ordinary. Amid the daily routine, it opens up a colorful world where every swipe leads to a burst of candies, every match is a step into a fun adventure, and every level cleared is a moment of joy.

Strategy

To extend the joyous experience of Candy Crush to a wider audience, King leveraged The Cirqle’s software. Within a span of just two days, KING received over 200 creator applications, with followers ranging from 2k to 20 million. From this diverse pool of creators, King picked a number of creators to showcase the entertaining realm of Candy Crush on their platform. The goal was simple: get more players into the fun world of Candy Crush and encourage them to make in-game purchases, making Candy Crush popular in more places. Using The Cirqle’s software, King was able to acquire engaging creator-generated content including Instagram Reels, In-Feed posts, and Story posts. This played a crucial role in automating the infrastructure for scaling up Paid Partnership Ads on Meta.

Strategy

Results

Launching the Candy Crush Saga campaign through The Cirqle's software led to significant benefits for King; in just a week, it efficiently met the content needs of their performance marketing teams. King was astounded by the potential for influencer content generation through The Cirqle’s platform. Using The Cirqle's software, King not only significantly expedited the search and selection process of creators, but they also reduced content creation costs. By leveraging The Cirqle’s platform, King automated the infrastructure enabling the effortless scaling of Paid Partnership Ads on Meta.