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The Creator Performance Era
The Creator Performance Era
Steven Lammertink
July 1, 2025
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Blog, Resources and Learning

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The Cirqle, Now Agentic

May 27, 2026

Creator Ads vs. Brand Ads: The Real CPM, CTR, and ROAS Data

Steven Lammertink
April 30, 2026

From Paid Social to Creator Media: How the Funnel Has Changed

Steven Lammertink
April 8, 2026

AI to Find Relevant Influencers Fast

Steven Lammertink
October 27, 2025

Master 2025 Influencer Campaigns: Proven ROI Tactics

Steven Lammertink
August 4, 2025

Scaling From Organic to Paid: The Creator Growth Curve Explained

Steven Lammertink
March 18, 2026

The Cirqle, Now Agentic

May 27, 2026

Creator Ads vs. Brand Ads: The Real CPM, CTR, and ROAS Data

Steven Lammertink
April 30, 2026

From Paid Social to Creator Media: How the Funnel Has Changed

Steven Lammertink
April 8, 2026

Scaling From Organic to Paid: The Creator Growth Curve Explained

Steven Lammertink
March 18, 2026

AI to Find Relevant Influencers Fast

Steven Lammertink
October 27, 2025

Black Friday Creator Strategies: How to Outperform with The Cirqle’s Proven Playbook

Steven Lammertink
October 6, 2025

2025 Influencer ROI Benchmarks: What Brands Need

Steven Lammertink
August 21, 2025

Influencer ROI Tracking Software You’ll Actually Open Daily

Steven Lammertink
August 16, 2025

Master 2025 Influencer Campaigns: Proven ROI Tactics

Steven Lammertink
August 4, 2025

The Game-Changing Benefits of an Influencer Marketing Platform for Your Business

Steven Lammertink
July 30, 2025

The Creator Performance Era

Steven Lammertink
July 1, 2025

Why Performance Teams Are Taking Over Influencer Marketing

Steven Lammertink
June 3, 2025

Top 5 Influencer Marketing Mistakes to Avoid in 2025 (And How to Fix Them)

Steven Lammertink
May 29, 2025

Paid Social Meets Influencer Marketing: The Art of Scaling Creator Content for Performance

Steven Lammertink
May 26, 2025

The State of Influencer Marketing in 2025: Must-Track Metrics for Maximum ROI

Steven Lammertink
April 30, 2025

Your 2025 Guide to Onboarding Creators for Performance-Driven Influencer Marketing

Steven Lammertink
April 24, 2025

Scaling Influencer Campaigns for Sales: AI & Performance Tactics for 2025

Steven Lammertink
April 17, 2025

The Science of Influencer Selection: How to Pick the Right Creators for Maximum Impact

Steven Lammertink
April 14, 2025

Maximizing RoAS with AI-Powered Influencer Campaigns: A Data-Backed Playbook

April 1, 2025

The Influencer Performance Formula: Measuring What Matters

Steven Lammertink
March 25, 2025

Scaling from Organic to Paid Influencer Content

Steven Lammertink
March 13, 2025

What Instagram Influencers Really Charge

Steven Lammertink
February 3, 2025

The Importance of Authenticity in Influencer Marketing

October 25, 2024

Creator rates on Instagram and TikTok

Steven Lammertink
October 22, 2024

YouTube Shorts with Creators

Steven Lammertink
October 16, 2024

Does Influencer Marketing Work?

Steven Lammertink
October 9, 2024

Introducing The Cirqle's Agency Partner Program

October 2, 2024

Cost Per Views with TikTok Creator Marketing

Steven Lammertink
February 28, 2024

The Future of Influencer Marketing for direct-to-consumer brands

Steven Lammertink
February 26, 2024

Understanding the Difference: Allowlisting vs. Partnership Ads

Steven Lammertink
February 14, 2024

The Power of TikTok: Influencer Strategies for Fashion and Beauty Brand Conversions

Steven Lammertink
February 13, 2024

Case Study: Successful Influencer Marketing ROI Strategies

Steven Lammertink
January 10, 2024

How do influencers drive sales for brands?

Steven Lammertink
January 10, 2024

What makes influencer marketing successful?

Steven Lammertink
December 15, 2023

Choosing the Right Influencer for Your Marketing Campaign

Steven Lammertink
December 15, 2023

The Pros and Cons of Influencer Marketing

Steven Lammertink
December 15, 2023

What is a good RoAS for influencers?

Steven Lammertink
December 15, 2023

CPM’s in Influencer Marketing

Steven Lammertink
December 5, 2023

What is Q5 and why does it matter?

Steven Lammertink
November 9, 2023

How The Cirqle enables Paid Partnership Ads

Steven Lammertink
November 2, 2023

TikTok Creators: Running TikTok ads that Convert

Steven Lammertink
November 1, 2023

How to Structure Paid Partnership Ads for Optimal Results

Steven Lammertink
September 26, 2023

Spark Ads or Partnership ads, which are better?

Dien van Dijk
September 12, 2023

All About Whitelisting, Branded Content and Partnership Ads

May 25, 2023

Scale Creator Ads with Automated Audience Creation

May 16, 2023

Introducing TikTok Creator Profiles on The Cirqle

January 31, 2023

The Ultimate Guide to using Creators with Paid Media this Holiday Season

October 10, 2022

The Ultimate Guide to Creator Whitelisting

October 10, 2022

10 template influencer campaign briefs from the world's leading brands

September 27, 2022

Creator Powered Ads are the future of influencer marketing

August 16, 2022

Understanding Consumers’ purchasing appetite During COVID-19 Holidays

October 14, 2020

To Launch Or Not To Launch .....

April 1, 2020

Working Remotely With Authority

Alayna Palgon
April 1, 2020

Top 10 Influencer Analytics Platforms to Boost Your ROI

How to Calculate RoAS for Influencer Campaigns

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